Course Ref: AM.2A

Course Subject: Advanced Management

Who should attend?

• Senior managers or those identified via organisational talent management for fast track to a senior role
• Public sector officials who are looking to develop leading edge business administration skills
• Business owners and entrepreneurs who are looking for a focused course concentrating on key business skill development

Course objectives

• To provide delegates with an overview of key business functions and their impacts
• To provide an in depth understanding of marketing strategy
• To provide an in depth understanding of financial accounting
• To enable delegates to effectively read and interpret financial statements
• To provide delegates with a roadmap for operational management and efficiency
• To develop an understanding of organisational behaviour and dynamics

Course content

Marketing

• Consumer Analysis
• Market Analysis
• Analysis of Own Situation and Competition
• Marketing Mix
• Marketing Economics

Organisational Behaviour

• Human challenges in the Workplace
• Motivation and Leadership
• Organisational Models and Procedures
• Organisational Evolution and Change Management

Accounting

• Accounting Rules
• Accounting Concepts
• The Financial Statements - balance sheets, the income statement, cash flows

Finance

• Business Structures
• Financial Management
• Risk
• Mergers and Acquisitions

Operations

• Operations Research
• Flow Diagrams
• Inventory
• Standards and Control
• Information Technology (IT)