The growing importance of marketing in organisations today is fundamental to the organisation’s performance. Any of these marketing courses will provide the skills to improve marketing effectiveness and as a result, your organisation’s performance.
Learn how to carry out successful integrated marketing campaigns, understand the elements of the promotional mix, the differences and relationships between marketing and advertising, how to use advertising to reinforce the marketing operation and the essentials of planning a campaign.
New for 2006, Sales and Customer Service courses have been implemented in response to the demand we have received from companies keen to increase sales and create and maximise profitable business and customer loyalty.
The courses will use structured sales and customer service training frameworks and role plays to ensure successful prospecting and positive closing. Effective telephone techniques to influence your customers will make a realistic contribution to your organisation’s bottom line.
From any employee answering the phone, or the person new to sales, to star performers aiming to achieve optimum results or sales professionals wanting to move into top-level account management – all will find individual benefits to ensure success.
| Ref | Dates | Weeks | Title |
|---|---|---|---|
| MKT.2 | 11/02/08 - 22/02/08 18/08/08 - 29/08/08 |
2 | The Concepts of Marketing Management |
| MKT.3 | 02/06/08 - 13/06/08 13/10/08 - 24/10/08 |
3 | Advanced Marketing, Brand Management and Public Relations |
Commercial Director – Powerpact HR Consulting, GermanyAll the lecturers were brilliant and the material was very useful, thank you very much.