Advanced Strategic Public Relations Management

Course Ref: PR.3   Course Subject: Register for this course

Dates for this course

11/05/09 - 29/05/09

14/09/09 - 02/10/09

09/11/09 - 27/11/09

Who should attend:

Public relations executives:-

  • Who have senior posts with responsibility for public relations in large organisations. 
  • Who are account directors in major national or multi-national public relations consultancies. 
  • Who run national or multi-national public relations consultancies. 
  • Who are advisers at Ministerial level in government departments.

ALSO

  • Company directors and others in senior positions who need to understand top-level public relations strategies. 
  • Those who need an introduction to advanced strategic public relations for any other reason. 

What you will learn:

  • To develop your strategic corporate communication skills. 
  • To enhance your existing public relations knowledge. 
  • To update your knowledge of public relations at an international level. 
  • How to make effective use of the media. 
  • To understand the importance of creating and maintaining a consistent corporate identity. 
  • To appreciate the importance of the internet in modern public relations management 

The course will cover:

  • The Nature of Strategic Public Relations
  • Integrating Public Relations and Marketing   
  • Media Relations in the Global Village
  • TV, Radio and Press Interviews
  • Crisis Management 
  • Integrated Marketing Communications
  • Public Relations Skills – press releases, presentations
  • Corporate Image, Identity & Strategy
  • Case Study Analysis
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The training is worth the time, the money and all the effort.  The whole atmosphere is friendly, warm and very conducive for learning and the exchange of ideas.  The resource persons have the knowledge and delivery skills necessary and the course content is rich.

Senior Finance Manager – Digital Bridge Institute, Nigeria