- Why start a new business?
- the need to understand one’s own motivation and abilities
- Basic aspects of product/service being offered
- Is it a completely new start up or taking over and existing firm? Implications of each
- Marketing Activities The 4 P’s
- Design/license/patents
- Logistics, e.g. premises, transport
- Workforce - recruiting, training selecting
- Financial aspects: cash flow, P & L Break even
- Raising finance: possible grants/allowances available,
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- Managing the business: sales, marketing, IT, suppliers
- Introduction to bookkeeping
- Research Methods, the 4c’s of research
- What’s the Business Plan all about?
- Business Strategy
- Entrepreneurial Skills. SWOT chart
- Personality traits
- Creativity
- Motivation
- Self discipline
- Making use of consultants
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