Basics of Selling
- What is a Sales Professional?
- What makes people buy?
- The sales call structure
- Planning and Preparation
- Setting the objective
- Listening skills & Questioning Techniques
- Identifying & meeting needs/wants
- Features & Benefits
- Buying Signals
- Overcoming objections…KLIPS
- Asking for the business and closing the sale
- Evaluating the Call
Personal Qualities
- Motivation
- Selling yourself
- Presenting a positive image
- Building confidence
- Establishing rapport and understanding others
- Assertiveness
- Know your own strengths and weaknesses - SWOT
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Other aspects
- Getting past the gatekeeper
- Getting the initial appointment
- Sales targets
- Maintaining records
- Importance of Merchandising and sales retention
- Time Management
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