London Corporate Training

Dates for this course

08/12/08 - 12/12/08

Who should attend:
• Managers who wish to improve their written communication skills
• Anyone responsible for communication within their operation and wish to obtain a better overview of Written Communication

Objectives & Benefits of the Course:
• To gain a hands on experience of the main skills involved in written communication, copy writing and speech writing

The course will cover:

Communication in General
• A two way process
• Establishing contact/rapport
• Getting the message across:
• Content
• Making it interesting

Speech Writing
• A formalized way of communicating
• Who are the audience?
• Assembling the facts etc.
• Constructing story/message
• Speeches are not spoken essays/articles

Copy Writing
• Who are the audience?
• What are their needs, wishes, desires, hopes, fears etc
• What are product benefits?
• Is there a USP?
• Applying AIDA rules