Effective Written Communication
Dates for this course
08/12/08 - 12/12/08
Who should attend:
• Managers who wish to improve their written communication skills
• Anyone responsible for communication within their operation and wish to obtain a better overview of Written Communication
Objectives & Benefits of the Course:
• To gain a hands on experience of the main skills involved in written communication, copy writing and speech writing
The course will cover:
Communication in General
• A two way process
• Establishing contact/rapport
• Getting the message across:
• Content
• Making it interesting
Speech Writing
• A formalized way of communicating
• Who are the audience?
• Assembling the facts etc.
• Constructing story/message
• Speeches are not spoken essays/articles
Copy Writing
• Who are the audience?
• What are their needs, wishes, desires, hopes, fears etc
• What are product benefits?
• Is there a USP?
• Applying AIDA rules
Other courses in this subject
- Customer Services Management
- Management Skills for the Modern Day Manager
- Procurement, Contract Management & Effective Negotiation
- Advanced Supervisory Skllls in Practice
- Inspirational Communication and Presentations
- Top Quality Management
- Effective Communication and Presentations
- Fundamental Skills for Managers
- TQM in Practice
- Supervisory Skills in Practice
Operations Controller - Department of Petroleum ResourcesThe course was rich in information capable of making tremendous changes in the way we go about our day to day activities both at home and in our offices. I benefited a lot from the programme which could help me work well with my team and embrace reforms.