Integrated Marketing Communications
Dates for this course
Sorry there are no dates available for this course.
Who should attend:
- Marketing Managers and Executives, Sales Executives
Objectives of the course:
- Understand how to create a well-structured marketing communications plan
- How to liaise effectively with the media as part of the marketing communications process
- Understand the importance of Integrated Marketing Communications
- How to evaluate marketing communications plans
The course will cover:
What is marketing communications?
• The IMC Framework.
• The marketing communications planning process and IMC RABOSTIC Planning Model.
What is integrated marketing communications?
• Definition and key features of integrated marketing communications.
• The 4 E's and 4 C's of integrated marketing communications.
The integrated marketing communications process.
• An introduction to the communications loop.
• Marketing communications psychology.
Media - the carriers of the message.
• Characteristics of the media.
• The media and the promotional mix.
Marketing communications planning and plans.
• Planning for integrated marketing communications.
• The planning process.
• The Marketing Communications plan.
Other courses in this subject
UManager Financial & Administrative Services – Electricity Regulatory Authority, UgandaMy experience at LCT has enriched me with knowledge. I enjoyed the ‘tutorial’ like approach and the experience was fulfilling. The Trainers were absolutely fantastic, and I have big plans to make use of the skills acquired at my workplace. I wish to be back at LCT some time in the near future. Overall, it was great being at LCT, and the patience and professional approach of the staff never ceased to amaze me.