Strategic Marketing, Brand Management and Public Relations

Course Ref: MKT.1   Course Subject: Register for this course

Dates for this course

08/11/10 - 19/11/10

Who should attend:

  • This course is ideal for all those whose work involves them in the planning and implementation of both advertising and marketing operations.

What you will learn:  

  • How to carry out a successful integrated marketing campaign
  • How to detail the elements of the promotional mix
  • The differences and relationship between marketing and advertising
  • How to use advertising to reinforce the marketing operation
  • The essentials of planning a campaign
  • Budgeting: the allocation of resources
  • The assessment and selection of outside advertising and PR agencies 

The course will cover:
 

  • An Overview of Key Marketing Concepts
  • Integrated Marketing Communications
  • Direct Marketing
  • Marketing Research
  • The Marketing Planning Process
  • Product/Brand Management
  • Segmentation, Targeting and Positioning
  • Promotional Planning
  • Planning the Advertising Campaign
  • Media Selection
  • Sales Promotion
  • Public Relations and its Contribution to the Marketing Mix
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Other courses in this subject

London Corporate Training gave me a good opportunity to update my knowledge and skills. Thank you LCT for the attentive organisers, the professional trainers and the excellent support during the course.

USupervisor – Firm Ada LLP, Kazakhstan