Strategic Public Relations Management
Course Ref: PR.2
Course Subject:
Public Relations
Dates for this course
11/05/09 - 22/05/09
13/07/09 - 24/07/09
14/09/09 - 25/09/09
09/11/09 - 20/11/09
Who should attend:
Public relations executives:-
- Who are account directors in major national or multi-national public relations consultancies.
- Who run national or multi-national public relations consultancies.
- Who are advisers at Ministerial level in government departments.
ALSO
- Company directors and others in senior positions who need to understand top-level public relations strategies
- Those who need an introduction to strategic public relations for any other reason.
Objectives of the course:
- To appreciate how Public Relations integrates with the Marketing Mix.
- To develop your strategic corporate communication skills.
- To enhance your existing public relations knowledge.
- To update your knowledge of public relations at an international level.
- How to make effective use of the media.
- To understand the importance of creating and maintaining a consistent corporate identity.
- To appreciate the importance of the internet in modern public relations management.
The course will cover:
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Other courses in this subject
- Advanced Strategic Public Relations Management
- Strategic Public Relations, Protocol and Travel Management
Manager, Zahid Tractor – Saudi ArabiaI thoroughly enjoyed the course, very informative, helpful and efficient. All the tutors were excellent and each one a joy to work with. Thank you for a great course.