London Corporate Training

Dates for this course

17/11/08 - 28/11/08

Course Aim

• To enhance the effectiveness of officers responsible for organising events and travel arrangements on behalf of their organisations and VIPs.

Who is the course for?

Public relations and protocol officers who support senior officials.

Training Outcomes

By the end of the course participants will be:

• aware of the range of duties and responsibilities of a Protocol/Public Relations officer.
• able to operate successfully in the world of international diplomacy.
• able to advise senior staff and colleagues on travel management matters.
• able to understand and apply the principles and practices of efficient and effective communication.

The course will cover:

Public Relations and Communication

• An Overview of Marketing
• The Integrated Nature of Marketing and Public Relations
• The context and discipline within which public relations operates.
• The role this plays within an organisation.
• Entertainment and organising functions
• Media relationships
• Speech writing
• Importance and methods of Communication
• Participating and contributing in meetings
• Presentation Skills
• Understanding personality and behaviour

Protocol

• Planning, organisation and management of protocol duties
• Special arrangements and planning for vehicular convoys
• Embassy relations and “note verbale”

Travel Management

• Visa arrangements
• Airport duties
• Understanding international airline ticketing and flight schedules
• Use of the Internet and other IT systems
• Freight arrangements for personal belongs
• Corporate arrangements with hotels