Dates for this course

27/09/10 - 08/10/10

08/11/10 - 19/11/10

Who should attend:

• Protocol officers, including those also covering public relations and/or travel arrangements
• Those involved in international activities
• Those working in multi-national or supra-national organisations
• Anyone else with a need to understand protocol 

Course objectives:

• To build on existing knowledge of public relations
• To learn the tactical skills required for working in strategic public relations
• To develop better communication skills, media relations and writing skills
• To be aware of developments in technology affecting public relations practice
• To be aware of the key aspects of protocol
• To appreciate the requirements for arranging business travel

Course content:

• Nature of strategic public relations
• Corporate strategy
• Communication and presentation
• Personal skills for public relations
• Media relations
• Writing for the media
• Exhibition planning and participation
• Online public relations
• Internal communication and intranet
• Corporate social responsibility and sponsorship
• Corporate identity implementation and maintenance
• Issues and crisis management
• Planning, organisation and management of protocol duties
• Embassy relations
• Arranging transport, hotels, visas
• Business travel requirements
• IT for travel research