The Concepts of Marketing Management

Course Ref: MKT.2   Course Subject: Register for this course

Dates for this course

Sorry there are no dates available for this course.

Who should attend:

  • This course is ideal for all those involved with the strategic planning, development and implementation of marketing plans. 

What you will learn:

  • Concepts and importance of Marketing Planning in Business
  • Concepts and importance of Resource Planning in Enterprise
  • Current trends in Strategic Marketing
  • Understand key elements of brand management
  • Gain knowledge of the principles of marketing management and how to apply them in your own business context
  • Understand how to evaluate and create an effective, profitable  strategic marketing plan
  • Exploit gaps and opportunities within the market 

The course will cover:
 

  • An overview of Key Marketing concepts
  • Marketing Planning
  • Objective setting
  • Product/Brand Management
  • Product life cycles / Boston Matrix / Ansoff Matrix and other models
  • Marketing Research methods
  • Responding to changing demands
  • Strategic Marketing
  • Marketing communications
  • Integrated Marketing Communications
  • Advanced Communication Strategy
  • Total Quality Management (TQM) in Marketing

 

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